No apology needed. That's what I said to my last new client. The client had received a Swedish massage as a surprise gift, but seemed a little out of sorts because of the unexpected surprise. That was because she had never had a massage before. However, after a brief discussion and the intake process, the client decided to get a massage.

When I get a new client who requests deep pressure or the person who is gifting the massage has designated that deep pressure is needed, that presents a learning opportunity. During the intake process, I find out the when and where of their last massage if that applies. I always inquire about what issues the client is currently having and what their expectations are for the massage session.

We've come a long way in applying materials to the skin while doing massage therapy.  Hog's lard, powder, olive oil, and liniment are just a few of the materials that have been used in massage. Olive oil was believed to ease pain. Liniment was used to increase circulation. I'm not certain what the lard did other than being used to oil the skin. Some of these, such as powder, are still being used today.

Music? 

New age...smooth jazz...singing bowls....chanting...piano..drums...flutes?  

Seven Tips for Enjoying Your Massage.